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  Brunch برنش  
 
 
Background

 

"The leader of the fresh snacks in the Egyptian market as well as providing other bakery products"
Al-Faysal, one of the main players in Croissant and Pate market, has been recently acquired by Modern Bakeries. Al-Faysal was re-launched last summer August 2006 with the brand name Brunch. Now Brunch is the leader in the short shelf life croissant and pate. It produces 5 days shelf life filled croissants, pate, pizza and Danish. Concentrating on croissant and pate Brunch croissant is filled with chocolate and strawberry while pate is filled with chocolate and white cheese. Hence we are the only player in the market now that have sour filling (cheese). Brunch products are widely spread through out the market especially concentrated in kiosks. Brunch is always focusing on providing its consumers with new products and innovative filling and recipes. Brunch is also planning in the near future to extend its range in the Bakery product sector.